I've been talking to a ton of contractors lately who are just getting started, and I've got some thoughts on what I'd do differently if I was starting over from scratch.
From stacking reviews to doing handyman jobs to using AI — this is the stuff that'll have you spanking your competition even if they've been around 20 years and you're brand new.
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If you're new here, my name is Chuck.
I started as a remodeler doing the same day to day work most contractors do. At one point, I didn't even understand what marketing really was, until a job dried up and I realized craftsmanship alone doesn't keep the phone ringing.
Eight years later, I run a marketing company that works with hundreds of contractors every year. Along the way, I learned a lot of things I wish I had understood sooner, especially how local marketing actually works in the real world.
For the contractors watching.
You don't need to guess at marketing....
Understand the competition. Build the foundation. Then turn the volume up.
