How do you succeed in sales as a contractor or builder?
Far too many times we put importance on everything that we think matters most to our prospects.... -fancy brochures -years of experience -competitive pricing -blah, blah, blah....
Sure. These things, and more might be important and matter to your prospect. But, without first understanding THEIR motive and connecting with THEM, you will be fighting a tougher battle.
People buy for THEIR reasons, not ours. Understand them first and selling becomes easier.
Tom Reber is Leader of The Contractor Fight and creator of Contractor Fight TV, the Ultimate Resource for Becoming an Uncommon Contractor! Pick a Fight with Mediocrity. Live Unafraid.
