If you watch my stuff, you know that I'm not a huge fan of lead reselling middleman companies like HomeAdvisor and Angie's List. In my opinion they only make money because they monopolize the front page of Google. My company's mission is to get enough contractors on the front page of Google that these lead reselling middleman companies go away.
Watch this video a couple times if you need to. Understanding this stuff is huge for businesses, especially those that are spending tons of money buying leads!
